AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.
Also: Southwest’s response to pilot’s political outburst, Pinterest launches shoppable Pinterest TV, the launch of the PR Daily Leadership Network, and more.
Also: McDonald’s creates first NFT of the McRib, Twitter expands live audio recording feature, University of Florida clarifies choice to prevent professors from joining lawsuit, and more.
As the pandemic showed the importance of the comms profession—and all kinds of barriers were pulled down—here’s how some agency pros are stepping up.
Also: Zillow introduces virtual haunted house tour, oil execs testify before congress, and more.
Also: OpenTable and Bumble release restaurant dating list, GM announces electric vehicle charging investment, Spanx flies employees around the world, and more.
Also: Kit-Kat launches Halloween costume contest, Hertz buys 100,000 Tesla cars, Home Depot stops selling security cameras linked to Chinese surveillance, and more.
Here’s how to reframe concerns over change and uncertainty to highlight the opportunity as well as the danger.
The return on ad spend metric is an important tool for showing the efficacy of your message—but mistakes can render the number meaningless.
Also: Heinz introduces shoppable livestream event, Howard University addresses student housing problems, TikTok publishes inaugural Discover List, and more.
Also: St. Ives skincare launches Instagram contest, Axel Springer’s CEO apologizes to employees, Pinterest announces video features, and more.
Also: Beaches Resorts searches for TikTok “granfluencer,” Twitter launches inclusive marketing program, AMC Theatres adds permanent captions for accessibility, and more.
Also: GE, Union Pacific and others announce vaccine mandates, how Facebook’s brand reputation affects user numbers, how personal storytelling offers COVID-19 messaging opportunities, and more.
Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more.
Also: Megan Thee Stallion becomes a Popeyes franchisee in promotional partnership, Impossible Foods defends its sustainability record, and more.
