Dustin Siggins
How Peloton disarmed critics and hit a PR home run
The exercise bike company was able to score a big hit after being featured in the fictional death of a beloved TV character.
Marketing
Steve McGrath
Stuck on messaging? Start by asking, ‘Who cares?’
If content creators are laser focused on value for the end consumer, they are less likely to suffer writer’s block.
Emma Atkinson
Relief orgs tweet support following tornadoes, more Black employees received C-level promotions in 2021, and how Patagonia used its CEO to share core values
Also: FTC warns shoppers against gift card scams, Peloton responds to HBO product placement, and more.
Justin Joffe
Met museum removes Sackler name, communications areas CEOs value most, and Netflix launches brand journalism site
Also: Omaha Steaks launches meaty holiday campaign, Retail CEOs urge congress to curb illegal third-party sales, and more.
Justin Joffe
Pfizer says third dose protects against Omicron, business travel meets hesitancy, and an alliance forms to combat AI hiring bias
Also: The largest marijuana brownie grabs headlines, AT&T and Verizon respond to 5G restrictions from the FAA, and more.
Justin Joffe
Instagram unveils new safety features for kids and parents, comms leaders identify their most important roles, and American Airlines CEO announces retirement
Also: Hotels.com launches 24-hour holiday music challenge, Better.com CEO apologizes to employees, and more.
Justin Joffe
Doordash hails new investment in workers, how Gen Z uses LinkedIn, and Elle Magazine pledges to go fur free
Also: Pop icon Brandy partners with discount stores for giving campaign on TikTok, Norwegian Cruise Line reports COVID cases on cruise ship, and more.
Allison Roy
10 tips for building a community around your brand
As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix.
Ketia M. Jeune
3 strategies PR pros can use with the rise of the metaverse
Brands like Meta (formerly Facebook), Gucci, Warner Bros. and more have expanded their physical reach into virtual experiences by using NFT’s, gaming—or even rebranding.
Justin Joffe
Better.com cuts workforce over Zoom, CEOs share top priorities for comms execs, and Anna Wintour details Condé Nast’s content strategy
Also: Nextdoor and Home Depot launch holiday cheer map, Ragan’s 2022 benchmark survey, Kraft Heinz explains Philadelphia cream cheese shortage, and more.
Justin Joffe
Hertz responds to viral customer complaint, how PR pros report metrics to leadership, and Hulu pulls Astroworld documentary after backlash
Also: Toyota launches “Bookstore” holiday campaign, Ragan’s 2022 benchmark survey, Square rebrands as Block, and more.
Justin Joffe
The most valued skill for comms leaders, Capitol One’s message on overdraft fees centers inclusion, and CNN suspends Chris Cuomo
Also: Planters launches holiday ‘nutstalgia’ campaign, Biden administration holds listening sessions about data privacy, and more.
Andrea Lindsley
How brand managers can reach holiday audiences with cooking recipes
Your organization likely has some great stories to tell—and recipes to share—that will have readers coming back for seconds.
Ragan Insider Ted Kitterman
How PR and marketing can reach audiences that are working from home
For some comms pros, this new demographic of professionals commuting to the living room offers opportunities for engagement.
Justin Joffe
Twitter CEO Jack Dorsey explains his departure, how companies can show empathy, and Lush cosmetics shuts down social media accounts
Also: TikTok launches #GivingSzn initiative for Giving Tuesday, Nissan unveils electric vehicle expansion plans, and more.
