Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
What’s driving the disconnect with younger audiences? Here are some underlying themes.
Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.
Looking to create great videos without breaking the bank? Here are some best practices.
After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead.
Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
Also: Tech firms start pulling out of CES, China’s top livestreamer gets taken down for tax evasion, and more.
Make sure to cover the basics with potential influencer partners, and define how everyone will help drive the desired business outcomes.
Also: Ben & Jerry’s debuts new flavor with Chance the Rapper, Royal Caribbean handles latest cruise ship COVID-19 outbreak, and more.
A round-up of solid advice from 22 top marketing pros to make your next year the best one yet.
IBM’s Brandi Boatner and Sway Group’s Danielle Wiley share how strategies are shifting for connecting with online audiences on a recent member call for the PR Daily Leadership Network.
The author reflects on how to maximize your time at live events in the age of COVID.
Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.
Also: Chanel takes heat from influencers over cheap advent calendar, Kroger eliminates paid COVID leave for unvaccinated workers, and more.
As 2021 comes to a close, brand managers are planning next year’s social media strategy. Here are eight trends that could help your team make a splash.
