Ted Kitterman
Visible’s CMO Cheryl Gresham on growing audiences—and attracting customers—in 2022
The marketing executive joins Visible, a Verizon company, after serving as US head of marketing for TikTok.
Marketing
Emma Atkinson
3 tips for developing your message around your brand purpose
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.
Justin Joffe
2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.
Justin Joffe
CDC updates COVID testing guidance, November quit rate breaks records, and Airbnb fights discrimination on its platform
Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.
Rachel Chittick
7 ways artificial intelligence will change the game for PR pros
Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.
Justin Joffe
Virginia state officials reach out to stranded motorists, the biggest drivers of mobile traffic, and Starbucks adds employee vaccine requirements
Also: Sweetgreen launches salad subscription, Planet Fitness CEO says gym visits are up, and more.
Jessica Lawlor
10 books every PR pro should read
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
Ted Kitterman
7 highest-ranked ESG brands for 2021
Here’s how brands that have the highest marks on environmental, social and governance issues earned their reputation.
Rahel Marsie-Hazen
How ‘granfluencers’ are shaking up social media representation and influencer marketing
Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.
Justin Joffe
Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes
Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
Olga Fleming & Courtney Walker
7 PR trends to follow for 2021
When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.
Lauren McNutt
5 influencer marketing predictions for 2021
In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms.
Justin Joffe
CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
Beki Winchel
7 relatable and hilarious ‘Onion’ headlines about social media
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
Matthew Royse
50 quick keys to social media success
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
