Marketing

Dave Manzer

The foundation of an SEO strategy should always include PR

Here are the ways a good PR strategy can be used to build domain authority and drive traffic to your website.

Beki Winchel

Miami Heat and Twitch denouce athlete’s anti-Semitic slur, Society of Editors backtracks its response to Prince Harry and Meghan, and Lego’s 2020 sales hits five-year peak

Also: T-Mobile asks users to opt-out of data collection, 42% of women say COVID-19 stops them from asking for raises or promotions, Nike announces new executives after crisis, and more.

Beki Winchel

Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories

Also: Lowe’s launches CSR initiative for its 100th birthday, only 41% of men are ready to tackle gender inequality, Taco Bell joins the NFT bandwagon, and more.

Tim Johnson

5 ways to adapt your PR efforts in a post-COVID world

After a year of the global pandemic and resulting crises, what changes are going to be with us long into the future?

Jarrod Walpert

8 tips for mastering the ‘Zoomstorm’

Creative collaboration can still take place on video chat, if you follow a few simple steps.

Beki Winchel

Saks Fifth Avenue separates e-commerce and in-store business, LinkedIn to stop tracking iOS users, and Twitter tests ‘undo send’ feature

Also: Suitsupply’s ‘new normal’ ads receive criticism and buzz, Lay’s Vietnam offers subtitles for viewers eating while streaming, the Minnesota Vikings talk about mental health, and more.

Beki Winchel

Google says it won’t sell ads that track users’ website visits, Alamo Drafthouse files for bankruptcy, and Golden Globe Awards viewership dropped 62%

Also: Sinclair Broadcast Group to lay off nearly 600 employees, Chipotle and e.l.f. Cosmetics partner on product line, the best phrases for PR pros to hear, and more.

Ragan Insider | Ted Kitterman

Are American audiences ready for sophisticated messages about gender?

As marketers try to catch up to the latest science around gender identity and update products for modern consumers, they must take care to bring their audiences along for the ride.

Beki Winchel

Experts criticize Cuomo’s apology, Amazon tweaks logo after comparisons to Hitler, and Twitter opens ‘Spaces’ to Android users

Also: Mental Health America’s recent report highlights high employee burnout and stress, Reese’s introduces all-peanut butter cups, Facebook tests ‘Bars’ app, and more.

Beki Winchel

Twitter to flag misleading COVID-19 vaccine content, Instagram launches ‘Live Rooms,’ and Volvo pledges to go fully electric by 2030

Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more.

Roula Amire

Sallie Mae employees at the heart of scholarship fundraising efforts

The organization has awarded nearly $800,000 in Bridging the Dream scholarships to help 33 students across the country, winning PR Daily’s 2020 Corporate Responsibility Award for “Education or Scholarship Program.”

Beki Winchel

Minneapolis cancels plans to use social media influencers ahead of George Floyd trial, brands tweet for Golden Globes, and 77% of ‘outperforming’ CEOs say workplace wellness is crucial

Also: Arby’s takes aim at McDonald’s with new fish sandwich, Brazo Electric Power files for bankruptcy, Apple and Target team up to attract more consumers, and more.

Kristina Nolan

How PR and affiliate marketing can work together

Affiliate marketing can give earned media purists pause, but this practitioner says the two disciplines are great partners in the digital media era.