Marketing

Justin Joffe

LG touts strategy in decision to stop making phones, Publix hits back on ’60 Minutes’ investigation, and how businesses are using employee wellness data

Also: Tesla pushes back on labor law violations over Musk Tweet, Delta shares messaging around canceled flights, and more.

Justin Joffe

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more.

Justin Joffe

PBS execs defend record of diversity with data, ViacomCBS reevaluates mental health portrayals in its programming, and Walgreens announces vaccine education TV special

Also: Washington Nationals issue statement on positive COVID-19 cases, Facebook gives users more control over news feeds, journalists share thoughts on what makes a story sharable, and more.

Justin Joffe

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more.

Justin Joffe

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

Also: Volkswagen’ launches pun-laden electric car campaign with playful pun, Nike responds to bootleg Satan sneakers with lawsuit, businesses drastically reduce political donations, and more.

Ted Kitterman

Post-pandemic, communicators must integrate the online and offline experiences

In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service.

Ted Kitterman

How Volkswagen’s name-change gambit played online

The company renamed its U.S. operations ‘Voltswagen’ to tout its hybrid and electric vehicle manufacturing plans. Does the stunt have more legs than similar efforts, such as IHOPs ‘IHOB’ ploy?

Justin Joffe

Vaccine passport privacy concerns loom large for comms, authorities and nonprofits provide resources on Twitter after Nashville flood, and CDC director goes off script

Also: Facebook offers advice for brands on combatting anti-Asian rhetoric, Jeff Bezos orders Amazon social accounts to attack, Journalists share their most trusted sources, and more.

Justin Joffe

GM omits specifics in response to racism allegations, Volkswagen holds former leaders accountable for emissions scandal, and Twitter offers new tool to target select audiences

Also: More tech companies announce partially reopening offices, communicators distance themselves from oil and gas companies, PR pros want more measurement and less staff on agency calls, and more.

Justin Joffe

Cruise industry responds CDC’s sailing ban, H&M retracts statement on Chinese labor following boycotts, and Twitter takes responsibility for Capitol riot

Also: Microsoft reports large increases in email over the past year, Snapchat shares user data on holiday celebrations, readers weigh in on their feelings about flying, and more.

Ted Kitterman

Modera’s Alyson Yarberry on how to make giving back a foundational principle

With a mindset centered on service, a PR pro can make the work particularly meaningful, even during difficult times.

Justin Joffe

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

Also: Slack instantly removes its ‘DM anyone’ feature, journalists share top reasons for rejecting pitches, Chrissy Teigen leaves Twitter, and more.