Isis Simpson-Mersha
The art of in-the-moment marketing and strategy with TEAM LEWIS
Ragan and PR Daily caught up with Rebekah Crispin, senior vice president of integrated strategy at TEAM LEWIS.
Marketing
Scott Friedman and Forest Taylor
‘Brand to demand’ is the future of marcomm
It isn’t a choice between the two.
Evan Brandoff
How to drive brand loyalty through community-based marketing
Start in your customers’ backyard. Literally.
Curtis Sparrer
RuPaul: The most important name in … marketing?
She knows how to work it.
Eleonora Hristova
Why you need to embrace nostalgia marketing now
Only ’90s kids will get why this technique is so valuable.
Andrea Mocherman
5 considerations to nail your rebrand
Here’s a look at lessons from one communicators recent experience shepherding her organization through the process.
Justin Joffe
These SEO trends can help your content rank higher in search
Read on for SEO trends from Semrush’s “State of Search 2022” study.
Ragan Insider Ted Kitterman
How Grubhub is engaging the gaming community
With the rise of the metaverse, more brands are looking to find a foothold with digitally savvy audiences. Is the gaming market an opportunity for you?
Emma Atkinson
What the death of notifications could mean for PR pros
Many people are turning to “notification detoxes” to reduce interruptions in their lives. Could new technology like Google’s Little Signals provide an alternative?
Emma Atkinson
Why 3 is the magic number when deciding how many social causes to champion
New research from USC’s Annenberg Center breaks down the importance of corporations taking a stand on social issues.
Emma Atkinson
Goop-ification: Brands are using wellness messaging to stay relevant – but there are risks
From mental health reminders to sex toy partnerships, here’s how brands are entering the health and wellness space.
Emma Atkinson
April Fools’ Day 2022: PR Daily’s roundup of the best and worst brand pranks
A look at how brands are celebrating this silliest of days
Ida Kay
How influencer marketing has changed consumer expectation
Your customers now expect opportunities to participate in content creation and feeling like a brand insider.
Ragan Insider Ted Kitterman
How brands are marking St. Patrick’s Day in 2022
From educating consumers about the proper spelling of ‘Paddy’ to helping friends and family gather in style, brand managers are hoping everyone feels Irish in 2022.
Ted Kitterman
Despite Applebee’s Ukraine snafu, don’t pull ad spend from news
There’s risk in running ads against news coverage, but ad dollars are essential for keeping the news media healthy and audiences informed.
