Marketing

Ted Kitterman

Allen & Gerritsen’s Eva Wasko: ‘Representation matters’

Here’s how one PR pro is sharing with clients the need for DE&I on campaigns, in conference calls and around the decision-making table.

Justin Joffe

Brands highlight transgender rights for Pride Month, how personalization improves email open rates, and Microsoft catches Russian cyberattack

Also: Costco resumes free samples, Facebook explains ad review process, and airlines ban alcohol sales on flights.

Robby Brumberg

Memorial Day messaging reminders

Take these steps to prevent unnecessary backlash due to mindless, tasteless or tacky communication.

Justin Joffe

NBA and WNBA push for federal police reform, SEO tips for communicators, and United Airlines’ contest gets passengers to share vaccine info

Also: Bagel Bites stunt offers lunar real estate, LinkedIn touts new metrics, and TSA announces pipeline cybersecurity regulations.

Justin Joffe

Ben & Jerry’s offers tips on anti-racism statements, Americans report increased summer travel plans, and NYC schools eliminate remote learning

Also: Hotels.com analyzes your dreams, Instagram offers new metrics, and pregnant CEO rejects doubtful investors.

Ragan Insider | Ted Kitterman

How Tylenol seeks to support mothers in its latest campaign

The effort is an example of how companies are keen to emphasize compassion and empathy as consumers struggle to maintain balance after more than a year of crisis.

Justin Joffe

How the movies are tempting consumers back to cinemas, channels for social justice messaging, and Lego’s first LGBTQ-themed set

Also: Omaha Steaks encourages gatherings, Twitter relaunches verification program, and CNN regrets ethical lapse.

Justin Joffe

Saks requires employee vaccinations, Americans won’t share data to stop COVID-19 spread, and HBOMax launches ad-supported tier

Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub.

Sukhi Sahni, Jeffrey Cooke and Jackie Foreman

4 tips for success as comms pros reimagine the conference experience

By leaning into the strengths of virtual conferences, Capital One’s corporate communications and tech events teams successfully united thousands of tech associates in a new format.

Justin Joffe

Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative

Also: The Muppets encourage vaccinations, Google I/O conference drives conversation on Twitter, and Facebook seeks input from researchers.

Justin Joffe

Delta requires new employees to get vaccinated, the best times for posting on Twitter, and Bill Gates defends reputation as relatable philanthropist

Also: Coca-Cola stops energy drink sales, governments celebrate International Day Against Homophobia, Transphobia & Biphobia, and WarnerMedia declares support for CNN.

Justin Joffe

Industry groups respond to relaxed CDC guidelines, unvaccinated adults open to financial incentives, and Apple reacts to employee outcry over new hire

Also: Ellen DeGeneres announces her show to leave the air, social platforms respond to vaccine disinformation researchers, and Twitter users question vaccine promotions.

Tiffany Guarnaccia

After COVID-19, events are set to emerge stronger than ever

The events industry is undergoing a rebirth following intense disruption and innovation. Here’s how comms pros should seize the opportunities that lie ahead.

Justin Joffe

WeWork’s CEO doubts remote workforce engagement, how companies earn trust, and cruise lines share plans to resume sailing in July

Also: the latest tech offers new horizons for accessibility, Instagram adds pronouns, and Ohio creates lottery to reward vaccinated residents.