Marketing

Ted Kitterman

How comms pros are assisting government vaccination messaging

Many PR leaders are helping local governments craft and promote messages that can reach skeptical audiences as vaccination rates stagnate.

Ted Kitterman

EEOC offers new guidance on vaccine mandates for employees, consumers are skeptical of Pride messages, and CNN’s Toobin makes his return

Also: A Bitcoin conference in Miami spreads COVID-19, Golden Corral has golden moment on Twitter, Amazon changes course on remote work, and more.

Lauren Weatherly

How conventions, corporate events, trade shows and meetings are set for big change

Here’s how the tools that PR pros use to build community and generate buzz are going to look different in the post-COVID era.

Ted Kitterman

Facebook offers more WFH flexibility, consumers want brands to show social impact, and JBS defends paying $11M ransom

Also: The need to bolster employer brand, BlackRock’s viral Twitter moment, Carnival crosses horns with Texas’ governor, PR pros language pet peeves, and more.

Ragan Insider | Ray Schultz

6 crucial digital marketing trends to follow

To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques.

Justin Joffe

Sponsors offer support for Naomi Osaka, how internet access poses questions for PR messaging, and the FDA defends untested Alzheimer’s drug

Also: Burger King trolls Chick-fil-A for Pride, Apple unveils sharable health data, and Carnival requires passenger vaccinations.

Ragan Insider | Adriana Waterston

How to engage Gen Z during Pride Month and beyond

Younger audiences are identifying as LGBTQIA+ in higher numbers—and the expectations for messages that embrace complex gender identities is changing rapidly.

Karen Vahouny

3 ways PR pros can build their business acumen

To be a valued strategic advisor, you’ll need to understand the language of business, from business terms to financial reports. Here’s where to get started.

Justin Joffe

Fisher-Price recalls products after infant deaths, TikTok tips for communicators, and Royal Caribbean eliminates vaccination requirements

Also: TripAdvisor and HBO offer Pride travel tips, TikTok reinstates ‘intersex’ hashtag, and AMC warns investors about meme stock dips.

Justin Joffe

Walmart gives employees smartphones, younger Americans want mobile-first content and United Airlines announces supersonic jet investment

Also: SodaStream partners with Laverne Cox for Pride, Twitter launches premium subscription, and Postmaster General Louis DeJoy responds to FBI investigation.

Paul Cash & James Trezona

How behavioral science can guide your B2B marketing

Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship.

Justin Joffe

Amazon says it won’t test employees for marijuana, younger Americans identify as LGBT+, and the FTC cracks down on automatic subscriptions

Also: Budweiser buys a round for vaccinated Americans, Twitter unveils a weather subscription service, and AMC launches an investor benefits program.

Ted Kitterman

How—and why—truth is at the center of purpose-driven communication

Omnicom’s John O’Brien and David Gallagher share the insights behind their new book “Truth Be Told” in the keynote for AMEC’s 2021 Summit.

Justin Joffe

WHO targets misinformation with new COVID variant naming system, American job vacancies hit record high, and Discovery announces new moniker

Also: Giant Food promotes e-commerce Pride campaign, Reuters pauses paywall plans, and TikTok launches incubator for Black creatives.