Marketing

Lucas Miller

How behavioral marketing affects PR playbooks

A little knowledge of the human condition can be invaluable in getting audiences to take action.

Justin Joffe

Recording Academy introduces Grammys inclusion rider, newspapers make more money from circulation than ads, and Vrbo responds to elevator tragedy

Also: Molson-Coors retires 11 beer brands, Instagram shares successful business posts and Target offers employees debt-free educational assistance.

Justin Joffe

NYC requires proof of vaccination for indoor activities, SEO-friendly blog tips, and New York Gov. Andrew Cuomo responds to sexual harassment report

Also: Spicy Cheetos makes its debut as ice cream flavor, YouTube invests in creators, and Frontier Airlines suspends flight attendants who used duct tape to restrain an unruly passenger.

Justin Joffe

Music festivals emphasize pro-LGBTQ values, economic confidence dips as Delta variant rages, and Spirit Airlines’ customers tweet their displeasure

Also: Frito-Lay launches space camp contest, Amazon responds to record regulatory fine and Zoom promises privacy changes.

Justin Joffe

Olympic athletes engage fans on TikTok, data privacy builds consumer trust in e-commerce, and Activision Blizzard CEO apologizes to employees

Also: NYC announces free mega concert, Twitter launches shopping feature and Adobe gives college kids free access to analytics platform.

Ragan Insider | Ted Kitterman

What the demise of advertising means for PR pros

Lippe Taylor’s Paul Dyer makes the case that the advertising model is broken, as consumers increasingly seek ad-free experiences online. That creates an opportunity for PR.

Dan Dunkin

How can marketing engage today’s consumers? Lose the funnel, use a loop

A leading marketer shares the five stages of client expansion, along with solid tips to help you establish genuine connections with customers.

Justin Joffe

Walmart pays full college tuition for employees, news outlets embrace newsletters, and Instagram announces new policies to protect kids

Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers.

Justin Joffe

State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.

Justin Joffe

Frito-Lay settles new union contract, SEO tips for communicators, and big tobacco supports phased cigarette ban

Also: Olympic skateboard sponsors educate audiences, Pinterest explains DE&I strategy and Tesla Energy’s social listening approach relies on customer complaints.

Justin Joffe

Mercedes-Benz shares plans to go fully electric, PR pros emphasize need for strategic planning, and Olympic athletes criticize breastfeeding policies

Also: Olympic sponsors emphasize technology, Clubhouse opens to the general public and Facebook responds to content moderators about NDAs.

Justin Joffe

Lyft and Ford partner to offer driverless rides, most Americans support regulation of big tech, and J&J addresses opioid lawsuit deal

Also: Brands offer beefy promotions for National Hot Dog Day, Twitter takes heat for copying Reddit and TSA requires crisis plans from pipeline companies.

Justin Joffe

Jeff Bezos misses the mark in space flight presser, tips for crafting engaging emails, and Victoria’s Secret rebrand centers women’s needs

Also: Mattress Firm takes sleep awareness campaign on the road, TikTok introduces resume pilot program and JCPenney launches accessible clothing line.

Dave Dabbah

As the ad industry changes, here’s how marketers should engage subscribers

Recurring revenue is a profitable target for many organizations. Here’s some takeaways on understanding the business case for subscriptions—and how to engage loyal followers.