Young consumers are ready to dump your brand if it’s not authentic, relevant and trustworthy. Here are three rules for reaching out on social platforms.
Also: Heinz invests in a Halloween store, White House partners with FedEx, UPS and Walmart to improve supply chain, Instagram launches live broadcast scheduler, and more.
Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.
Also: Brands push digital fan engagement on National Taco Day, Alaska’s Katami National Park celebrates pudgy bears in social media contest, PwC frames remote work as inclusive, and more.
If you are looking to make inroads with the friendly neighbors to the north of the U.S., consider these tips.
Also: Southwest and Disney World launch shared anniversary promotions, podcasts use International Podcast Day to highlight their programming, and more.
Also: Venmo creates contest to support student debt relief, USPS rolls out updated delivery plans, and more.
Also: Starbucks highlights sustainability for National Coffee Day, TikTok unveils new ad tools, Warner Music and Twitch announce partnership, and more.
Also: Panera offers parents free java for National Coffee Day, Ford announces plans to bolster electric vehicle supply chain, TikTok hits a billion monthly users, and more.
Just posting about your product on a handful of platforms won’t be enough to attract new audiences.
Also: Unilever launches Hispanic Heritage Month initiative across brands, how to tell sustainability stories with subtlety, and Apple pushes back against EU USB-C push.
Hispanic Heritage Month is underway. Here are three ways to avoid common multicultural marketing mistakes in your campaigns.
Also: Mars Wrigley promotes self-love with pink Starbursts, Twitter launches tipping feature and Volvo sets new sustainability goals backed by research.
There’s a big difference in a true partnership with an influencer and a one-off paid post. Consider these steps.
Also: McDonald’s makes sustainable Happy Meal toys, Amazon lobbies to legalize marijuana, and McKinsey & Company comments on explainer video series for kids.
