Don’t wait until Friday, and don’t count on a one-and-done approach. Follow up big announcements with complementary, concise messaging to hammer home the crux of it.
Also: Nearly 75% of consumers favor purpose-fueled companies, Edelman’s Trust Barometer shows consumers’ wariness rising, stats on sustainability stands, and more.
Also: Delta Air Lines commits $1B to carbon-neutral initiatives, Amazon cinches most-intimate brand spot, tips for adding love to your writing, and more.
Corporate social responsibility is on the minds of consumers and employees alike, but co-opted (or feigned) values are more of a detriment than an attribute, the author posits.
The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries.
Implementing pace, power, pitch and pause will add vim and vigor to your presentation, stoking audience interest in your subject matter, and in you.
Delivering a presentation can provoke minor jitters or abject terror. Relax. Breathe. These guidelines will set you on the proper course for engaging with your audience.
Also: Google turns data into storytelling for Black History Month, how to extend your video’s shelf life, backlash over Aldi UK’s ‘poverty porn,’ and more.
It’s going to be a wild ride with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers.
Also: American Family increases its minimum wage to $20, San Antonio and Cincinnati zoos celebrate love between hippos, H-E-B offers a year’s worth of groceries, and more.
The idea that companies should focus solely on products and profits is losing ground. Employees—and external audiences—are increasingly demanding a deeper ethic.
Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more.
Also: Cadbury scrambles amid egg criticism, prepping for a successful 2020, how PR pros approach talent needs for videos, and more.
Also: NBCUniversal tweets gibberish, Ben & Jerry’s new flavor taps an old meme, PR pros’ collaboration preferences, and more.
Setting up a plan and building a response team are just the first steps. Putting those elements—and people—through the paces requires diligence and more than a little imagination.
