As many leaders seek to engage their stakeholders and workforces around the issues posed by the coronavirus crisis, messages that acknowledge fears resonate.
Many organizations are trying to be essential resources for their people and the places they do business. We want to hear how you are reaching out.
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
Though some PR experts call for erring on the side of over-communicating, inundated and anxious audiences will appreciate any effort to avoid unnecessary outreach.
Take some time to develop your skillset during your downtime, all from the comfort of your own home.
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
Business goes on but many in your audience are struggling through hardship. Here’s how communicators can strike the right tone.
Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.
The head of grassroots advocacy shares how the association structures and runs this team, and how it’s responding to COVID-19.
Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities.
Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more.
Some messages are essential for your audience and some updates are not helping to ease fears or build community. Here’s how to know the difference.
In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. Consider these takeaways.
Also: Ford, GE and 3M collaborate on medical supplies, Twitter ramps up verification, Cadbury announced its new ‘spokesbunny,’ and more.
