During the current crisis, messages that build relationships with consumers will go the farthest. Here are some tips on how to prioritize service and empathy on social media.
Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.
The coronavirus outbreak has forced many organizations to change how the reach out to their publics and stakeholders. Here are some important guidelines to avoid tone deaf gaffes.
The organization is engaging audiences through email, webinars, videos and more—and it says engagement on its website has grown as consumers look for information around the crisis.
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.
The current crisis is taking its toll on PR agencies. Here’s how one industry leader is guiding his team through the COVID-19 pandemic.
How you engage your employees during this crisis could set the stage for your relationship with these key stakeholders for years, and control how quickly your organization can bounce back.
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Engaging employees is crucial for long-term success, according to these communications leaders.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
Despite government and health care experts best advice, some business leaders are making headlines for all the wrong reasons during a global pandemic.
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful.
