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The PR firm updated its Trust Barometer in the wake of George Floyd’s death and subsequent protests. The conclusion? The risks when staying silent have never been higher.
Target CEO Brian Cornell has helped employees and consumers navigate tough times with simple and transparent messages.
The hospitality chain drove conversations online and in media outlets through new partnerships and virtual offerings.
Ragan Hall of Fame honoree Philip A. Nardone looks back on his career, key personal decisions, the struggle of operating in a pandemic, and his favorite myth to bust.
Strategize around your dealbreakers, plan for the worst, and learn how to apologize.
Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.
As leaders face difficult facts in a crisis, it’s important to revisit these essential tips on how to answer tough questions, from reporters and stakeholders alike.
Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Those key questions will keep things on track.
Also: 24 Hour Fitness files for bankruptcy, Github to replace terms referencing slavery, how support for Black Lives Matter has grown exponentially, and more.
In order to adequately respond to external pressures, you must take care to bring employees and stakeholders together.
Also: Sephora commits 15% of its shelf space to black-owned products and brands, Wizards of the Coast removes racist cards, 76% of employees consider racism a workplace issue, and more.
Also: Twitter is testing a feature to remind you to read what you tweet, Starbucks is focusing on a to-go business model during COVID-19, brands taking a stand can gain trust, and more.
Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more.
Before opening your mouth, clarify the message in your mind. As you speak, mind your body language, and take tiny pauses to prepare the next points.
