Ragan Insider Robby Brumberg
How to engage anxious employees and forge a fresh culture amid COVID-19
New research from McKinsey can help communicators keep workers feeling hopeful, valued, united and motivated.
Leadership Communications
Ted Kitterman
Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter
In the wake of George Floyd’s death and a renewed conversation around racial justice in the U.S., the business community has tried to come to terms with its role in fighting systemic racism.
Charles Hartley
How PR should vie for the prestige of the CMO
By proving value and learning the business strategy believed to be the domain of the chief marketing officer, PR execs can be powerful leaders for the organization.
Bryant Hilton
5 ways to improve, refine and streamline your business right now
Ongoing COVID-19 disruptions offer an opportunity to revisit areas of your company that need improvement. Focus on these crucial yet often overlooked aspects of success.
Ted Kitterman
FiComm Partners’ Megan Carpenter on Zoom, WFH and what’s next
Here’s what this agency leader has to say about what to expect as we hurtle toward the end of a chaotic year in communications.
Beki Winchel
Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation
Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more.
Ray Day
How to move from communications firefighting to futuring
Stagwell’s Ray Day reflects on his time in the auto industry during the Great Recession of 2008 and how that experience taught him to make bold moves in the face of adversity.
Beki Winchel
McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience
Also: Red Robin maps out consumer decisions, Frito-Lay highlights its offerings in its 2020 Snack Index, O: The Oprah Magazine to stop printing, and more.
Jeff Grappone & Rachel Winer
The importance of digital media during Congress’ summer recess
With the COVID-19 crisis changing so much for lawmakers, PR pros and lobbyists who want to have an impact must embrace digital channels.
Beki Winchel
Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’
Also: The future of the workplace relies on a culture of meaning, Hotels.com’s robe brings roadtrips to the consumer, Waffle House celebrates National Tequila Day, and more.
Beki Winchel
NYT acquires ‘Serial’ production company, Nike braces for layoffs, and KFC crocs are coming soon
Also: Hershey tweets visuals highlighting second-quarter results, Starburst celebrates self-care with branded kit, Facebook examines racial bias and more.
Matheson Sharp
Why your CEO might not be your best messenger
Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive.
Beki Winchel
LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving
Also: Amazon delays its #PrimeDay, Twitter reveals marketing and engagement opportunities with sports fans, Twitter cracks down on conspiracy theories, and more.
Ted Kitterman
How PR veteran Joe Lockhart is working during COVID-19
A look at how PR executives are managing through the disruption in this new update to our Day in the Life series.
Dick Grove
In defense of the ‘pay for performance’ model
When times are tough, clients want to see value—and PR firms should be willing to help shoulder the risk.
