Roula Amire
How Edmunds measures the quality of earned media
A look at how the consumer car shopping website quantifies media coverage.
Leadership Communications
Diane Schwartz
Kroger’s Kristal Howard shares the blueprint for thriving amid disruption
The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.
Beki Winchel
Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays
Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more.
Ted Kitterman
Dotted Line Communications’ Aimee Clark: ‘Be ready for anything’
Here’s how this agency leader sees the landscape for the next six months and beyond—and where she sees opportunities for PR and communications pros.
Kathleen Reynolds
Back to school for brands: Get “in shape” with a message triangle
Your brand message can be boiled down into three clear elements with this handy geometric device.
Ragan Insider Ted Kitterman
How Hotwire’s CEO Heather Kernahan sees the future of PR
Communicators can seize this opportunity to become essential strategists as CEOs face an unparalleled era of change and uncertainty.
Beki Winchel
The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie
Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.
Jonathan Carpenter
Why a rapid-response website is essential in a crisis
A dedicated microsite can offer timely updates as you manage a relentless news cycle.
Ted Kitterman
Infinite Global’s CEO Jamie Diaferia: ‘2021 has to be a better year’
This agency leader sees some of the changes from COVID-19 sticking around, but a more radical transformation taking more time to develop.
Beki Winchel
Jelly Belly founder launches treasure hunt, LinkedIn connects remote employees, and Facebook to pay users to log off before the election
Also: Dunkin’ partners with a TikTok influencer, the ACLU creates GIFs to raise awareness about voting via USPS, OKCupid touts voter registration user preferences, and more.
Robby Brumberg
Report: 40% of U.S. adults struggling with mental health or substance use
CDC data reveals a jarring wakeup call for employers. Here’s how wellness pros can—and should—respond.
Roula Amire
Survey: 40% planning comms strategies 1-3 months out
Most communicators aren’t planning beyond 2020, predict they’ll continue work in a constant state of crisis, and collaborate most with HR, according to a new Ragan survey packed with insights into what’s ahead for the rest of the year.
Beki Winchel
GM and Honda announce partnership, T-Mobile launches #Project10Million, and McDonald’s offers ‘Travis Scott’ meal
Also: Virgin Atlantic to lay off 1,150 employees, TD Bank showcases its efforts to support racial equality and diversity, Hawaiian Airlines eliminates change fees, and more.
Ronn Torossian
How to make the most of influencers during the holidays
To reach online audiences—likely to still be stuck at home this holiday season—social media personalities could have more sway than ever for savvy brands.
Beki Winchel
United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections
Also: Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.
