Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace.
Also: Sephora partners with Kohl’s for in-store shops, Microsoft offers a ugly holiday sweater for a good cause, how thriving company cultures help mitigate COVID-19 damage, and more.
If there was ever a time to prioritize charitable giving, it’s now. Here’s how companies can maximize donations, boost engagement and spread goodwill.
Also: Burger King racks up engagement with tweets tied to Utah monolith, Hawaii entices remote workers with free tickets, mobile wallet consumers spend more per purchase, and more.
Innovation isn’t magic, but the result of a careful process that will produce the best work, deadline after deadline.
The president-elect’s staff announcement reflects one option that leaders of all organizations can take in the face of guaranteed uncertainty and doubt.
Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co. brings layoffs to 32,000, Black Friday is currently second-largest online sales day in U.S. history, and more.
After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades?
Here’s how to elicit more substantive, honest answers regarding job satisfaction, personal goals and company culture.
Prepping for 2021? Here’s how to ramp up crisis plans with P2P, purpose and empathy.
The agency leader argues that PR and comms pros have much to be thankful for here at the end of a long and arduous year.
Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.
Many of our readers responded to our request to sum up their year with a GIF. From excitement over more responsibility to stress from long days, here’s what you shared.
Also: AstraZeneca reports good results on third vaccine candidate, Guitar Center files for bankruptcy, Cineworld announces funding to survive COVID-19 losses, what communicators are thankful for, and more.
Right now, communicators should be a calming, reassuring presence for stressed-out colleagues. Here’s how to facilitate productive conversations instead of fiery conflagrations.
