Ted Kitterman
Identify crisis response roles with ‘RASCI’
The acronym provides a tool for identifying what roles will be filled by members of your crisis working group and clarifying essential workflows.
Leadership Communications
Beki Winchel
Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa
Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more.
Ted Kitterman
11 predictions for 2021 from PR insiders
Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.
Robby Brumberg
Report: How communicators should proceed with COVID-19 vaccine messaging
IPR just published a robust gameplan for comms pros eager to help increase inoculations and dispel skepticism among their fellow workers.
Beki Winchel
Cleveland’s MLB team to change name, Reddit purchases short-form video app Dubsmash, and mobile video games to reach $165.9B this year
Also: Google shares outage information across its services, Pfizer tweets images of COVID-19 vaccine leaving its factory, Universal and Disney World Resorts seek engagement, and more.
Karen D. Groppe
9 lessons from HIMSS’ COVID-19 strategy
What happens when the world’s largest annual health care event collides with an emerging global pandemic? Here’s how the team managed to respond.
Ted Kitterman
Why you should start planning now for your COVID-19 vaccine rollout
Crisis comms veteran Andy Gilman offers advice to organizations based on his work with Johnson & Johnson and Tylenol, and later advising the Canadian government during the SARS outbreak.
Alisa Valudes Whyte
PR fundamentals help deliver on corporate charity initiatives during the pandemic
With many offices still working remotely, creating engaging opportunities to give back as an organization can be tricky. Classic PR strategies can help.
Beki Winchel
Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation
Also: Pringles answers challenge by ‘Last Week Tonight with John Oliver,’ 40% of U.S. consumers will spend less during the holidays, ‘Grey’s Anatomy’ nabs Twitter engagement, and more.
Dianna Booher
5 questions to ask before crafting your internal comms message
Mind these guidelines to write more compelling memos, sharper emails and meatier reports.
Ted Kitterman
Why Jenerate PR’s Jennifer Polito still picks up the phone
This PR veteran acknowledges that Zoom meetings have been valuable—but she still prefers old-school communications channels.
Beki Winchel
Facebook responds to antitrust lawsuits, Time announces ‘pet of the year,’ and Pantone selects two colors for 2021
Also: Cartoon Network racks up kudos for its anti-racism PSA, top challenges content marketers must overcome, Facebook’s ‘Year in Review,’ and more.
Ted Kitterman
The Nature Conservancy’s new CCO shares goals for 2021
What are the big challenges facing nonprofit communicators in the months ahead, and what lessons can be taken from 2020?
Ragan Insider Ted Kitterman
The importance of civility for brand reputation in 2020
With snark and vitriol reaching historic levels in online discourse, brands and PR agencies should consider level-setting for basic civility and decorum in their messages.
Ted Kitterman
How to deliver meaningful, safe messages about mental health
A health care comms expert shares lessons learned from a campaign to support mental health during the pandemic.
