Understanding your carbon footprint and taking steps to neutralize climate impact are complex problems—but that doesn’t mean you shouldn’t try.
In a report from G&S Business Communications, the digital transformation of the past year shows up in all kinds of ways, from trade shows to customer service.
Also: Facebook offers advice for brands on combatting anti-Asian rhetoric, Jeff Bezos orders Amazon social accounts to attack, Journalists share their most trusted sources, and more.
PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead.
Numbers, when used to tell a great story, can be your secret weapon in convincing skeptical audiences and driving key metrics.
Also: More tech companies announce partially reopening offices, communicators distance themselves from oil and gas companies, PR pros want more measurement and less staff on agency calls, and more.
How businesses big and small are using cultural moments to drive meaningful social change.
Also: Microsoft reports large increases in email over the past year, Snapchat shares user data on holiday celebrations, readers weigh in on their feelings about flying, and more.
Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies.
Consumers say they want companies to act ethically, but not many are willing to alter their purchasing habits — or sacrifice comfort for convenience.
With a mindset centered on service, a PR pro can make the work particularly meaningful, even during difficult times.
Also: Slack instantly removes its ‘DM anyone’ feature, journalists share top reasons for rejecting pitches, Chrissy Teigen leaves Twitter, and more.
Here are the essential narratives to focus on when building your brand reputation.
Whether it’s sexual harassment, discrimination, workplace wrongdoing, or violence, a highly detailed response plan is essential for every organization, the consultant Erin Folk says.
Also: Facebook shares tips for in-platform fundraising, NYC announces end to remote work for city employees, Goldman Sachs’ CEO responds to internal survey results, and more.
