Leadership Communications

Ragan Insider | Ted Kitterman

How and why the ‘mixternal’ comms trend is accelerating

With COVID-19 and remote work putting the spotlight on employee experience, close collaboration between internal and external communications has become paramount.

Ragan Insider | Ted Kitterman

In his final CEO letter, Amazon’s Bezos looks beyond the shareholder model

The note is a prime example of how big corporations are balancing the traditional priority of shareholder gains with the rise of employee experience and stakeholder capitalism.

Justin Joffe

FedEx defends phone policy after deadly shooting, more than 1 in 3 Americans are ready for domestic work trips, and film producer Scott Rudin responds to abuse allegations

Also: Japan ignores experts calling for Olympics postponement, Peloton pushes back on demands for treadmill recall, CBS restructures following racial bias allegations, and more.

Matt Ragas & Ron Culp

How to read a balance sheet

Don’t let the numbers dissuade you from digging into this essential information about your organization. Here’s how comms pros can make clear sense of these important documents.

Kristen Voorhees

Why COVID-19 communications plans must prepare messages for kids and families

As vaccines are proven safe and become available for younger family members, organizations should already be planning how to address parents potential fear and skepticism.

Justin Joffe

ABC hires the first Black exec to run broadcast news bureau, most Americans see decline in unions as bad for the country, and Amazon’s CEO opines on lost employee trust

Also: Pfizer CEO speculates on need for third vaccine shot, Twitter promotes transparency around its algorithm, Instagram gives users options to hide likes, and more.

Georgi Todorov

5 proven ways to boost creativity to solve tough problems

Consider these activities and tools to help build your ability to think outside the box and bring new ideas to intransigent challenges.

Justin Joffe

Amazon promises change, diversity with employee review process, 26% of U.S employers address race following social justice protests, and Kohl’s makes peace with activist investors

Also: U.S. companies call for reduction in greenhouse gas emissions, LinkedIn gives users more options to describe self-employment, Arclight Cinemas speaks directly to customers about closing, and more.

Ted Kitterman

Ragan and PR Daily announces Top Places to Work, Class of 2021

The honorees for Ragan’s Top Places to Work, part of its Employee Communications Awards program, are recognized for creating exemplary culture and connection during a profoundly difficult year.

Justin Joffe

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

Also: Michigan executives issue statement against voting bills, Facebook lets users consult oversight panel about content removal, Disney Parks introduces more inclusive dress code, and more.

Katie Delahaye Paine

How to measure your organizational authenticity

Everyone wants to be perceived as true to their core values and mission—but are your efforts actually successful? Here’s how to measure your outputs.

Mark Weiner & Tina McCorkindale

Does the PR industry have an image problem?

PR pros work hard to elevate public opinion about our companies and clients but what about ourselves? Tina McCorkindale and Mark Weiner dig into whether the profession itself has a PR problem.

Justin Joffe

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

Also: U.S. colleges disagree on vaccine requirements, Uber addresses driver shortage with new incentives, Bitcoin exchange CEO issues warning to industry, and more.

Crystal Shelley

A wonderful bundle of guidance for enduring editorial excellence

Grab a career’s worth of advice from a slew of accomplished writers, editors and storytellers.