Diane Schwartz
The value of the communications role: ‘We can either stoke a fire—or put it out’
Kaiser Permanente’s senior comms leader offers prescription for success.
Leadership Communications
Ted Kitterman
PRSA’s Voices4Everyone offers resources on disinformation, DE&I, civility and more
The library of tools and guides hopes to offer communicators a hub to tackle the top challenges facing the industry today.
Justin Joffe
Apple launches long-anticipated user privacy tool, the financial cost of racial inequality for film and TV, and HBO knocked for inaccurate subscriber numbers
Also: Intimate Oscars ceremony showcases people over spectacle, Reddit responds to child pornography lawsuit, Twitter creates tools to let top users charge for content access, and more.
Matt Ragas & Ron Culp
How to read and communicate about an income statement
These essential snapshots of an organizations’ financial health (sometimes called profit and loss or P&L statements) are handy tools for communicators—if they know how to decipher them.
Justin Joffe
Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email
Also: Tesla issues a public apology in China, California theme parks require proof of vaccination, W.W. Norton pulls book promotion amid sexual harassment claims against author, and more.
Robert Hicks
How to pursue true, genuine employee engagement
Workers want to know they’re respected, valued and appreciated — not a generic ‘thanks!’ or a meaningless work anniversary reminder.
Mia West
How marketing tied to environmental activism results in ‘greenwashing’
Here are some pitfalls to avoid when highlighting your commitment to the environment this Earth Day.
Ragan Insider Karen Naumann
How to analyze information disorder for a strategic response
With the threat of weaponized information threatening organizations large and small, here are some tips to help protect yourself from malicious fake news.
Erin Harrison
Podcast secrets: 5 tips for developing a loyal following
Building your audience with your audio platform requires deep knowledge of target demographics and a generous helping of patience.
Ted Kitterman
Messaging mistakes in the wake of the Derek Chauvin verdict
After jurors found Chauvin guilty of all charges, some organizations and public figures jumped into the fray with ill-considered statements.
Ted Kitterman
Experts advise careful, coordinated response to Chauvin trial verdict
As the country reacts to the court’s decision, communicators are weighing how to take a stand.
Albert Costill
20 productivity apps every communicator should consider
Try these tools to help get more organized, efficient and effective in your work.
Eric Schwartzman
When looking for earned media, get your owned and paid channels in order
In today’s fractured media landscape, working towards the earned media hit requires finding ways to tell your story on your own platforms first.
Justin Joffe
Facebook moderates content ahead of Chauvin trial verdict, 1 in 3 workers will pursue a new job if forced to return to the office, and Parler returns to the App Store
Also: A federal Judge protects journalists covering Minnesota protests, brands share weed-friendly campaigns around 4/20, aviation industry responds to increased travel warnings, and more.
Sally Ann O'Dowd
How to prepare corporate statements ahead of the Derek Chauvin verdict
The moment calls for comms pros to find rational language for an irrational event.
