Tara Reid
4 messages moms want from their favorite brands in 2021
Don’t overcomplicate it. Simplicity and honesty speak volumes for a demographic that has uniquely suffered during the COVID-19 crisis.
Leadership Communications
Diane Schwartz
Ragan acquires Communications Week with premier event Nov. 15-19
The event and content brand solidifies Ragan’s position as the leader of news, ideas and professional development for the communications industry.
Sally Ann O’Dowd
Enticing employees to get the jab
Wayfair and law firm Much Shelist discuss corporate vaccination polices.
Justin Joffe
Peloton escalates crisis response with treadmill recall, exclusives lead to media coverage, and Uber protests changes to gig worker regulation
Also: New York Times sees record subscription growth, NASA celebrates Asian American Pacific Islander Heritage Month, Twitter changes image sizes, and more.
Ragan Insider Ted Kitterman
How to measure the trust that today’s audiences require
The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.
Ted Kitterman
Clarity’s Jon Meakin: ‘We’re not going back—we’re going forward’
Here’s how the president for North America with Clarity PR is setting the tone on looking to the future and creating value in an uncertain landscape.
Matt Ragas & Ron Culp
How to analyze and communicate your profit margin
Do you know the difference between gross margin and net margin? Know how to calculate earnings per share? Here’s a quick guide on the math behind these important terms.
Andrew Boyd
Why communicators must be responsible for getting the information they need
The ‘san-gen-shugi’—roughly translated as ‘the three realities’—offers a model for how communicators can ensure that they have the resources to be strategic advisors.
Ragan Insider Ted Kitterman
Teams, Yammer and more offer tools to build remote culture
Comms leaders gathered for a roundtable to discuss what tools and tactics are bridging the gap during remote work.
Phil Nunn
Change communications and the future of work
Get essential expertise on crafting seamless, supportive messaging during this historic period of disruption.
Justin Joffe
Spotify CEO silent on Joe Rogan’s anti-vax comments, female leadership helps organizations embrace risk, and JP Morgan to send employees back to the office
Also: CES announces in-person programming for Jan. 2022, Tesla reveals notice from EPA, Facebook responds to calls for ad transparency, and more.
Karen Vahouny
How business and finance skills make communicators unstoppable
Top communicators share how business acumen has made all the difference in their careers and why the skillset is integral to future leadership roles.
Tony Silber
Communications tech changes coming faster than ever
Comms pros have a dizzying array of tools from which to choose, and few of them have dominant market positions.
Ted Kitterman
Franco’s Tina Kozak: ‘Celebrate your wins’
The chief executive officer for the Detroit-based agency argues that finding moments of triumph and celebration are essential during these difficult times.
Justin Joffe
Alaska Airlines bans state senator for refusing to wear a mask, over 1/4 of American workers oppose vaccines, and Basecamp’s CEO takes heat over culture shake-up
Also: Federal officials soften outdoor mask guidelines, Roku takes fight with Google to its customers, Zoom launches immersive backgrounds feature, and more.
