As the top leaders have become figure heads for their organizations, here’s how communicators can help them build a public persona that defends against the naysayers and trolls.
We asked communicators in the 2021 Communications Benchmark Report what changes they anticipate will occur over the next three-to-five years. Turns out they were spot on, at least so far.
Here are some essential questions to ask yourself to assess how fluent you are with the language and concepts of modern business.
Communications leaders share their insights and tips on driving diversity, equity and inclusion efforts both within the organization and in the industry at-large.
Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets.
Also: Triller launches contest to hire resident DJ, Norwegian Cruise Line sues Florida, and Coca-Cola tweaks Coke Zero formula.
PAN Communications’ Mark Nardone shares how the focus on content, voice and executive visibility is driving huge growth for the agency.
Also: Skittles celebrates National Gummi Day, video game industry revisits diversity and inclusion, and Nordstrom president explains e-commerce push.
Also: McDonald’s makes National French Fry Day about its fans, Biden requires internet providers to offer transparency with infographics, and reporters share on-air tips.
Whether you’re summoning everyone back to the office, giving a green light to remote work or planning a hybrid approach, make sure employee experience remains a top priority.
Also: Juvenile and BLK rework hit single to ‘Vax That Thang Up’, Four Seasons Total Landscaping hosts punk rock show, and Google responds to antitrust lawsuit.
The HARO founder says it’s never been easier to start your own company and get paid to create.
Also: Adidas creates ‘swimmable’ billboard, YouTube tests comment moderation features, and Amtrak introduces sustainable trains.
Also: Airheads candy jumps into chicken sandwich war, TikTok introduces longer videos, and FTC bans employees from public appearances.
Trans activist Stephanie Battaligno challenges communicators to mirror the courage of young activists in demanding equality and justice for all.
