The founder and CEO of her global public relations agency specializing in B2B tech and franchising talks about lessons learned form the past year and how to tackle the challenges ahead.
Also: OKCupid introduces pro-choice profile badge, Twitter announces new partnership program members, and Peloton turns the page with hotel expansion announcement.
Also: Zillow decouples worker location and pay scale, MassMutual looks to move on from oversight failure, tracking the most loved influencers, GM extends Chevy Bolt production shutdown, and more.
Also: Arizona sues over Biden’s vaccine rules, GIF subject looks to reclaim likeness, #ThislittleGirlIsMe takes off on LinkedIn, Chevron’s lower-carbon investments, and more.
Here’s how PR leaders can work to keep crucial team members engaged and ready for the next challenge.
Oversharing is not a virtue—nor is it always wise. A comms expert shares how to strike a balance between trust-building candor and TMI.
Also: California recall highlights COVID-19 and vaccination topics, Whirlpool offers $1,000 bonus to vaccinated workers, Litecoin creator apologizes for spreading misinformation, and more.
Also: Workers slam the honor system in enforcing vaccine mandates, a report says Instagram is toxic for teens, Kentucky distiller Heaven Hill faces strike over work conditions, and more.
A Paychex study sheds light on the future of hybrid work and offers guidance on how employers can help staffers strike a healthier work/life balance.
Also: How companies have mandated vaccines so far, agencies offer to cover relocation for Texas-based employees after anti-abortion law, and Twitter tries to label ‘good bots.’
The dean of the University of Oregon School of Journalism and Communication makes the case for the lessons leaders should take from a changing sector that is rethinking its future.
Also: The labor market gets hotter, Burger King follows McDonald’s with celebrity marketing, conventions and trade shows look to rebound, and U. of Delaware flubs COVID messaging.
Stephanie Sweet, vice president of PR and marketing communications for Robert Half, shares data on why workers are leaving their posts and what employers can do to keep them.
Address vaccine concerns with compassion, clarity and empathy, and remain flexible. Above all, listen to what your employees are telling you.
Also: Steve from ‘Blue’s Clues’ makes emotional return, what American say they need for greater well-being, Sweetgreen’s CEO tries to make amends, PR pros’ willingness to travel in 2021, and more.
