Jenny Petty
How leaders should take their cue from TV’s Ted Lasso
The popular character from the Apple TV series shows how audiences are clamoring for a new kind of empathy and compassion.
Leadership Communications
Ted Kitterman
How the rise of blockchain technology offers opportunity for communicators
From cryptocurrency to NFTs, there’s a big story to be told about the emerging technology of blockchain. Here’s how one PR pro is looking to capitalize on the trend.
Justin Joffe
Pharmacy chains respond to opioid lawsuit, Americans take responsibility for data security, and Home Depot announces delivery partnership with Walmart
Also: Bank of America creates financing directory for women entrepreneurs, Tesla explains racism lawsuit to employees, William Shatner goes to space, and more.
Mary Olson-Menzel
Your network is your superpower
Here’s how you can make the most of your connections with industry colleagues and peers.
Justin Joffe
Facebook explains service interruption, 52% of Americans don’t trust social media, and Jamie Dimon irks with MLK comparison
Also: Brach’s shares top candy corn purchases by state, AMC Theatres brags about record weekend revenue, WaPo journalist apologizes for errant tweet, and more.
Ragan Insider Jeanet Wade
The 6 C’s every employee needs
The “Great Resignation” is real, but it’s not inevitable. To keep your best workers on board, nurture these deep needs that go well beyond cash.
Marie-Josée Gagnon
10 best PR practices for successfully entering the Canadian market
If you are looking to make inroads with the friendly neighbors to the north of the U.S., consider these tips.
Justin Joffe
Dollar Tree explains new pricing, short-form video tips for YouTube, and Gannett responds to employees claims of unpaid labor
Also: Southwest and Disney World launch shared anniversary promotions, podcasts use International Podcast Day to highlight their programming, and more.
Justin Joffe
YouTube explains vaccine misinformation policies, marketers shift priorities during pandemic, and Ozy Media launches internal investigation
Also: Venmo creates contest to support student debt relief, USPS rolls out updated delivery plans, and more.
Ted Kitterman
5 questions with SoundExchange’s Esther-Mireya Tejeda
The chief marketing and communications officer for SoundExchange shares how she sees the role of the communicator changing, and what makes her excited for the future of the industry.
Justin Joffe
United Airlines celebrates employee vaccination numbers, how viral content can hurt your brand, and Blizzard Activision settles EEOC lawsuit
Also: Starbucks highlights sustainability for National Coffee Day, TikTok unveils new ad tools, Warner Music and Twitch announce partnership, and more.
Katie Paine
Measurement needs rebranding
Consider these suggestions on how to reframe this crucial part of the PR process.
Justin Joffe
Costco reinstates pandemic purchase limits, small businesses refuse to automate customer service, and Delta looks to ban unruly passengers
Also: Unilever launches Hispanic Heritage Month initiative across brands, how to tell sustainability stories with subtlety, and Apple pushes back against EU USB-C push.
Starr Million Baker
6 steps to humanize, personalize and maximize your employee comms
Blasting out the same generic message to everyone won’t cut it anymore. Here’s how to craft content that’ll resonate with your diverse, unique workforce.
Sally Ann O'Dowd
4 ways to help your team move from tactical to strategic communications
Learn how to stop being an order taker and take the lead as a strategic advisor.
