Getting every contributor on board is crucial, of course. Then the fun starts: brainstorming, assigning roles and harmonizing your visuals. There’s a lot to do, but the result is worth it.
The answer is not more ‘touchpoints’ or ‘connectivity.’ Focus on doing fewer things, and shed the extraneous stuff that’s not driving substantive results.
At the PR Decoded conference, pros take a new approach to enunciating an organization’s role in bettering stakeholders’ lives. For examples, look to Netflix, Mondelez and Levi Strauss.
Despite plenty of data on a lack of two-way communication, decision-sharing, gender parity and other issues, the performance of many industry leaders hasn’t improved. The question is: Why?
Going beyond the boardroom will broaden your opportunities for cultivating those who know your company best and can speak on its behalf with passion and confidence.
You want fries with that PowerPoint? Follow this guidance to become a respected leader who wields more authority, influence and corporate clout.
A multi-generational survey by Adobe offers insights into where and when people wade into their inboxes—and what particular peeves make them likely to trash your marketing message.
Approach conversations with the goal of learning something, ask thoughtful, open-ended questions, and use your ears more than your mouth.
When surveyed, almost half of employees between ages 18–35 said they did not want to be policed on political speech at work.
Busy tasks and incessant outside requests will sap your time, energy and cheerful disposition. Try these approaches to set and maintain your priorities.
It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders.
Follow this guidance to engage employees with lighthearted content—instead of enraging them with inappropriate jokes.
Join experts from Google, NBCUniversal, Target, Taco Bell and more for the 11th iteration of this beloved event.
The guy who begs for ‘a minute’ to vent, the boss whose sense of scale for ‘minor tweaks’ to a project is way off, the meeting mooch—all can eat up your time. Here’s how to fend them off.
If you’re saddled with a leader or client who’s a poor communicator or a stilted speaker, there is hope. Here’s how to play up strengths and minimize glaring weaknesses.
