As users look for ways to verify online claims, internet celebrities have become increasingly powerful for communicators looking to convince and persuade. Consider these statistics.
Are you unsure about which social media site is the best investment for your organization? See this infographic for a snapshot of their particular strengths.
Whether you are broadcasting on Twitter or YouTube, connecting with live audiences can be a powerful way to convey authenticity and spark loyalty. Consider these tips.
What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? Consider these insights to help you decide on an ideal palette.
Replace those weak, wimpy words with terms that imply exclusivity, scarcity and safety.
As more shopping moves online, businesses must find a way to grab consumers where they are. This infographic shares strategies for helping new audiences find your products and services.
As more commerce moves online, communicators must ensure that websites are well designed and offer plenty of value to keep audiences coming back for more. Here are some helpful tricks.
The video blogging feature has become a major hit with users on the social media platform, but do consumers want to interact with brands in the same way? Consider these guidelines.
What’s next for influencer marketing, and just how important is ‘social listening’? Consider these insights as you plan your online strategy.
In a new report, consumers say seeing ads alongside offensive content damages their opinion of that brand. How can your organization avoid guilt by association?
Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. Here’s how this approach can help you achieve your most ambitious goals.
You won’t always agree with pivotal decisions at your organization, but how you react to disagreements can either promote or undermine future collaboration.
Today’s fickle clickers simply won’t abide anything less than a seamless, lightning-fast user experience. Follow this guidance to enhance your online presence and avoid costly mistakes.
Set achievable goals, don’t make it all about you and learn from past mistakes. This guide can help you set the foundation for a winning campaign.
Engaging visuals are consumers’ content of choice in the online ecosystem, so it’s essential to make them an integral part of your content strategy. Here are some helpful stats.
