Uncommon ailments manifest in more than physical ways. The isolation of being ‘different’ takes a toll, too. Horizon’s Instagram campaign addresses the unseen effects of such maladies.
Sometimes recovery takes more than medicine. The iconic spokes-duck, crafted into an interactive toy, gives youngsters undergoing treatment a much-needed morale boost.
Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose. Priorities and agility become crucial factors.
Not every great idea ends up having a life of its own. Here’s how one PR pro turned her dream of connecting inspiring business figures into a digital content machine.
The founder of Capstone Hill Search discusses the need for patience, pluck and perseverance in vying for journalists’ attention in the midst of the 2012 Summer Games in London.
A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback.
