The American Nurses Association’s outreach highlighted the need for PPE and supported the rights of nurses, winning the top prize in the ‘Grand Prize: Media Relations Campaign of the Year in Ragan’s 2021 Media Relations Awards.
Edelman’s special investigation of trust in health care shows the deep damage done to institutions by the COVID-19 crisis.
Strategies start with understanding legal frameworks and patient needs and build from there.
It’s part of the “This Is Breakthrough” campaign, showcasing work within its institutions. It has also won first place in the Video (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
The brand known for its tourism guidebooks is partnering with Healthline Media to offer travelers essential information as vacationers overcome pandemic fears.
The company partnered with agency MikeWorldWide to build buzz before the event and continue its success afterward. They’ve won Grand Prize: Health Care PR and Marketing Campaign of the Year in Ragan’s PR Daily Awards.
AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.
AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards.
Follow these six rules to capture audiences with important stories from your organization’s leaders.
Their campaign wanted to destigmatize talks about how or where to get help or supplies. This led to a win in the Social Media Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
Millennium Health distributed results to carefully targeted media and earned national coverage. This won the PR or Media Relations Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
Its audio-only “Year of the Nurse” campaign has won first place in the Content Marketing and Brand Journalism (Health Care PR and Marketing) category or Ragan’s PR Daily Awards.
Livongo’s blog has received coverage in major media outlets and landed the top prize in the Blog (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.
Many PR leaders are helping local governments craft and promote messages that can reach skeptical audiences as vaccination rates stagnate.
As vaccines are proven safe and become available for younger family members, organizations should already be planning how to address parents potential fear and skepticism.
