Social media, online retail and a rapidly changing culture are disrupting decades of journalistic practices—and that means PR pros have to adapt to get their messages out.
A new survey from the PR Council shows that public relations practitioners are concerned about how much their work is changing but remain hopeful about the field overall.
As more visual content is consumed on mobile devices, portrait mode is becoming more and more popular than landscape. Consider these stats to inform your video-creation efforts.
Many entrepreneurs and startup founders are used to doing everything themselves. Here’s why (and how) you should talk them out of doing their own PR.
Nothing can make your audience yawn quite like a boring presentation packed with lengthy PowerPoint slides. Use one of these examples to break the mold with your next speech.
Consider this case study of how a pizza restaurateur could use social media—and why it isn’t a quick fix or a cure all for a poorly performing business.
Keeping up with all your platforms and feeds can be a tremendous time commitment. Consider these handy helpers to lighten your load.
Most people agree that lying is improper, but marketers are accustomed to fudging the facts to persuade audiences. However, today’s consumers are more skeptical than ever.
As AI assistants and search engines become more integral to users’ lives, PR pros and marketers should take voice search optimization more seriously. Consider these insights.
As the daily time crunch tightens and the need for knowledge grows, more and more readers use shortcuts to glean information from online content. Try these tactics to court the impatient.
Communicators are lovers of language—which makes them the perfect advocates for civility and careful word choice. Here’s why you should speak up.
Social media is an essential communications channel, but it comes with its own set of best practices and rules of engagement. Follow these guidelines to stay cordial and professional online.
It’s crucial to keep consumers informed in a crisis—in part to limit the hand-wringing that arises on social media. Mostly, people wanted an ETA on restoring service. Here are a few takeaways.
There are several reasons to love working in public relations, including the field’s growth, seeing the results of your efforts and the ability to be creative.
A new study from the Content Marketing Institute details how organizations can use their original offerings to bolster consumer confidence. Consider these insights.
