Brand managers can harness the power of passionate fans through online interactions, content exchanges, special events and more. Here’s how you can emulate these fast-food successes.
To get a foothold in the industry, it’s important for new PR pros to learn from veterans. Here are ways to get that all-important career advice.
Not everyone bemoans the growing power of millennials in the workplace. Here are some reasons to include more of this enterprising generation on your team.
The tech juggernaut continues to prosper in the marketplace. Here are 10 lessons brand managers can learn from the company’s sustained success.
‘Grown-ish’ actor Luka Sabbat had an arrangement to promote Snapchat’s Spectacles for $60,000. Now the PR firm that arranged the deal is suing for breach of contract.
Insights from recent marketing blunders can help marketers target this diverse audience. Here are questions communicators must answer when approaching this unique demographic.
When former Gold-medalist Maarten van der Weijden decided to swim a 55-hour course to raise money for cancer research, he needed a PR team to tell his story.
Though the practice can lead to a more efficient online presence, there are some things brand managers must be careful to avoid. Consider these insights.
Are you looking to take advantage of the eye-popping engagement delivered by live video broadcasts on social media? Here are some tips to avoid sharing a fiasco.
Start by crafting a scintillating headline and lead, and ask, ‘Why does the reader care?’ Also, don’t forget to make it interesting.
Is your message dominating the marketplace or are you being sidelined by your competitors? Here is how you should measure the efficacy of your efforts.
What are your spending plans for next year and beyond? Consider these insights before deciding whether to keep or modify your financial targets.
These communicators can make your skin crawl with the horrors they promise to deliver. Here are several types—along with how to overcome them.
Too much text with no visual accompaniment can steer readers away from your content. Here’s why adding images is essential for boosting audience engagement and recall.
What are reporters looking for in a pitch? These four veterans weigh in about pitches that earn their respect—or their anger.
