Ragan Insider Meredith L. Eaton
4 tips to get new PR clients at trade shows
Your industry conference isn’t just for professional development. Here’s how PR agencies can turn trade show attendance into new business.
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Ragan Insider Kelsey Raymond
5 essential lessons PR pros can learn from marketing
As marketing and public relations roles continue to merge, the overlap reveals key insights for PR pros in the modern media landscape. Consider these insights.
Ragan Insider Ted Kitterman
Infographic: How to get the most from your Google Drive
Working with a remote team can pose logistics problems for communicators, but Google has tools to help you overcome any barrier. Consider these options.
Ragan Insider Beki Winchel
5 takeaways from pitches that missed the mark by a mile
These emails did the PR pros who sent them no favors. Consider the following examples of irrelevant media relations queries—along with what you can do to avoid the same reaction.
Ragan Insider Aaron Agius
Why less is more on social media
Constant posting to social media might scratch an itch, but there are more valuable ways to be spending that time.
Ragan Insider Ellie Schlam
5 ways PR pros can maximize conference participation
Industry gatherings provide an excellent opportunity to network and strategize for your career. Consider these tips to make the most of your experience.
Ragan Insider Laura Petrolino
How PR pros can bolster relationships with clients
Whether you work for an agency or run a solo shop, a good relationship with your clients is crucial for success. Here are some tactics to keep your customers happy.
Ragan Insider Ted Kitterman
6 storytelling and PR lessons from Stan Lee
The icon of Marvel Comics and the co-creator of popular characters such as Iron Man, Spider-Man and Daredevil has died at age 95. Here’s what writers can derive from his legacy.
Ragan Insider Ted Kitterman
Study: How to make the most of your YouTube channel
Pew Research Center says half of all users on the popular platform are there to learn how to do something. Here are ideas to boost your video strategy.
Ragan Insider Domenica D’Ottavio
10 #PRFail tweets to help practitioners land coverage
For industry pros, it’s the Scarlet Letter of social media. The dreaded hashtag means you misfired your pitch or—egad!—called a journalist by the wrong name. Beware these blunders.
Ragan Insider Brendan Gannon
Infographic: A digital marketing tools cheat sheet
What resources can help brand managers create cleaner content and monitor and maintain their online presence? This guide will help you choose the best ones for your goals.
Ragan Insider Bob Keane
5 tricks to help your content go viral
You can’t predict what will be the latest internet fad, but you can position your content to hopefully catch the next wave of interest. Consider these insights.
Ragan Insider Bart Mroz
How to pick the perfect social media channel
Every platform has its inherent strengths and weaknesses. This infographic breaks down what each channel does well—and how that affects your media strategy.
Ragan Insider John Mader
3 content secrets to turn the curious into customers
If your content marketing doesn’t put your audience first and offer useful, informative content, you’re wasting your time. Here’s how to ensure you hit the sweet spot and make those key conversions.
Ragan Insider Anna Lebedeva
4 alternatives to an edgy messaging campaign
Are you worried that a bold message will alienate some of your audience—or create a PR crisis? Here are some small ways to start building your following without courting catastrophe.
