When you rely on a social media network to get your news out, an unexpected outage can throw your campaign. Here’s how five companies made lemonade from social media lemons.
The social network has rolled out new features for businesses looking to make a splash. Here’s how PR pros and marketers can adapt to make the most of these new tools.
Not every independent industry veteran shares the feeling, but more than enough eschew the title to give you pause before mistakenly offering an insult to a colleague.
The former president was remembered as a decent man of public service and grace even in defeat. His words have much to offer communicators and PR pros.
Damaging digital critiques—even when they’re false—can lead to audience distrust and negatively impact your bottom line. This guide can help you navigate such instances.
A new survey sheds light on journalists’ preferences, which include more social media—and a continuing distrust of PR professionals.
After mastering the ins and outs of media relations, writing and crisis communications, communicators must finally be able to sell their services to clients. Here’s how.
PR pros can get journalists on their side—if they play their cards right. Here are some tips to make sure your pitch is music to a reporters’ ears.
There’s no reason to withhold bad news from clients, or to avoid talking about the hard realities of the PR industry. Consider these tips about these tough conversations.
Here’s how to use these instructional pieces to offer guidance to your staff and other audiences.
Rising above the noise is essential for earning media coverage, but it’s no simple task. Consider these insights for earning eyeballs and audience trust.
Your online efforts are more important than ever as brand managers compete for SEO rankings and protect precarious reputations. Here are some techniques you shouldn’t ignore.
Editors get 50 or more pitches a day and take only a handful for publication and syndication. Instead of badgering media outlets for feedback on why you got a ‘no,’ look in the mirror.
Your next crisis might be more personal in nature. Here is how your crisis communications background can be a benefit during the holidays.
Execs want ROI for just about every penny. That’s easy if 26 cents of materials translates to 73 cents’ worth of product. Public relations is less tangible. Tap these metrics to show your value.
