The higher your bounce rate, the less time people are spending on your page, getting to know your brand. Here’s how to keep restless readers hooked.
As organic reach dwindles and social media companies shift their algorithms, some communicators are looking for alternatives to publish their content.
All the poise and style won’t cover for a flawed exit from your media appearance. Here’s how to prepare executives and spokespeople so they don’t flub the finale.
Social media is changing the way PR pros do their jobs. Can Instagram give your media pitch an added boost?
While the microblogging platform has delivered some big wins for companies like Wendy’s, it can be a bumpy road for communicators finding their sea legs. Steer clear of these perils.
You can drive yourself crazy in the pursuit of perfection. Take a step back and follow this advice for making writing easier.
When charging for your services, it can be difficult to balance the value of your time with how a client is comfortable compensating your work. Consider these options.
How are you growing your craft? Test your skills and reenergize your team by giving yourself ambitious content goals.
PR pros can’t do their jobs without media contacts. Here are some actions that will undermine reporters’ trust and tank your media strategy.
You know SEO is important for building your online presence. What tools can help you measure your ranking and help boost your performance?
PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling.
While younger PR pros might not want to meet reporters face-to-face, it’s important to cultivate friendly relationships with journalists. Here are some ideas.
PR pros are continually asked to look at the bigger picture—and plan for every possible outcome. Here are some tricks for widening your focus and avoiding careless mistakes.
Your work is only as good as the people doing the labor. What are the essential members of any social media campaign?
Looking for a way to increase online interaction and garner leads? Make your messages visual and stay under budget with these resources.
