Though your clients might think they want the status quo, smart PR pros know they have to change things up to stay at the top. Here’s how to expand your game plan.
See how leading publishers are winning fans and gaining traction on these rising digital platforms.
A great idea can boost brand awareness and your bottom line, but finding one can be a grind. These sources could provide you with inspiration for your next blog post, tweet or video.
You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity.
Though these social media icons may have smaller followings, the data suggest audiences are more engaged with these niche figures. Here’s how to capitalize.
The social media platform known for fashion tips and travel ideas can be a boon to your promotional efforts as well. Here’s how.
Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career.
When the words don’t seem to flow, writers can sometimes fall back on bad habits. Avoid these telltale signs of uninventive writing.
Relationships with reporters are just like any other friendship. Without care and effort, it will wither. Here’s how to rekindle the spark.
When spokespeople say they’re excited, delighted or some similar variation, they risk alienating their audience.
Rule of thirds. Lighting. Gallery cohesiveness. Are you using top tactics to engage people on the powerhouse picture platform?
Industry insiders already have work to do to counter negative views of the PR field. Avoid these sayings to keep from reinforcing negative PR stereotypes.
Some industry insiders say the press release is dead, but others believe it still has its place in your media relations efforts. Here’s how to get the most out of this old school tactic.
Along with the trends toward tiny houses and craft beers, there is a growing affinity for boutique public relations firms, the author writes. He outlines his rationale for such a shift.
When you’re struggling to find the right words, sometimes it helps to think outside the box. Here are some ways to unblock your creative flow.
