Standing out on the video platform can lead to massive consumer engagement, but the site is saturated with visual content. Here’s how to climb the ranks on the channel.
Constant changes and tweaking by online platforms could mean that you are measuring meaningless or misleading factors. Here’s what will make a major difference for your campaign.
Looking for fresh industry insights? This diverse collection of unsung heroes will enrich your feed.
Earnings is big news for most organizations, but pitching that data can be a tough sell. Here’s how to package your success for media outlets.
If you recognize these telltale signs of a stagnant position, it’s time to move on—maybe into something that seems a little scary.
Listen to competitors as well as the chatter. Develop your keywords—to track and respond to mentions—with internal help. Here’s how the analytics firm gets results from its reconnaissance.
Some wisdom transcends its wrappings. Consider these aphorisms for communicators based on the classic fortune cookie.
Should your blog posts be long and detailed or short and data-rich? No matter what topic you cover, make sure you post as regularly as you can.
The visual platform can increase traffic and revenue for a plethora of organizations, even if you don’t sell a product or service that’s visually enticing.
Curious about how to turn your Instagram account into a powerful communications tool for your organization? Here’s some stats to inform your efforts.
Not responding to pitches. Abandoning stories without notice. Spiteful online shaming. A public relations pro has her say on the worst attributes of smug reporters.
The holiday season is approaching and PR pros looking for timely holiday coverage have a shrinking window to get their stories told. Consider these insights.
‘We need an app!’ ‘We need a video!’ ‘Can you just post this on our website homepage?’ Read on for more deplorable demands and ridiculous requests.
The company is hoping to bolster its reputation by increasing hourly pay for workers in warehouses and distribution centers. Here’s how it’s sharing the message.
Online platforms offer a unique opportunity for organizations to talk directly to their audience, but poor interactions can undermine your reputation. Beware these costly errors.
