Brian Pittman
8 trust indicators to look for in the media you pitch
A media watchdog warns PR pros against working with misinformation sites.
External Communications
Ragan Insider Ted Kitterman
Crucial messaging advice to consider ahead of an unprecedented holiday season
With both customers and employees trying to navigate a resurging pandemic and holiday plans, how should organizations craft messages to keep all stakeholders safe?
Ted Kitterman
Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications
This comms pro has seen it all throughout her career in roles with Edelman, L’Oreal and Scholastic. Here’s what she sees next for the industry.
Ronald Roberts
How PR agencies can initiate a culture of DE&I change
When done right, the work will be painful, says Finn Partners’ managing partner, but it is worth the effort.
Hana Bieliauskas
6 ways a PR career prepares you for working the polls
What about PR work translates to volunteering at your local polling place on Election Day? This PR pro offers six arguments for communicators to step up.
Beki Winchel
Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual
Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.
Ted Kitterman
During COVID-19, the pivot must serve customers’ needs
While e-commerce strategies are helping legacy brands stay afloat, here’s how communicators can take advantage of the crisis to offer unique value.
Beki Winchel
Quibi calls it quits, Hotels.com offers ‘Friendsgiving’ retreat, and Innocent Drinks tweets its DE&I accountability
Also: The Hershey Co. offers Reeses Halloween treat machine, Bark Box live-tweets during ‘The Bachelorette,’ Facebook provides the most content engagement, and more.
Ted Kitterman
Smile Train’s Nijha Diggs shares the lessons of COVID-19
What are the takeaways from WFH and the crises of 2020 that should be carried into the future? One PR pro weighs in.
Beki Winchel
Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver
Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.
Beki Winchel
Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach
Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.
Ted Kitterman
Lumina Communications’ Hugh Burnham shares tips for surviving WFH
This communicator and CEO shares how he’s navigating childcare during the pandemic, what he misses most about being in the office and what makes him hopeful for the future.
Carol Cone & Kristin Kenney
How companies can address the past with honesty—and move forward with purpose
When getting your house in order and trying to change a negative narrative around past mistakes, actions speak louder than words.
Ragan Insider Ted Kitterman
Lowe’s new top communicator addresses tech, DE&I and the post-COVID era
Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.
Ted Kitterman
Report: Social media managers lack clear path to senior leadership roles
The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida.
