With the coronavirus dominating the headlines, and marketers needing to pivot in the face of cancelled live events, here’s how communicators can make a change.
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
It’s the end of another year, so we’re taking a look at the stories that were most important to readers. Here’s some of the tales that had the biggest impact.
Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more.
Also: Amazon encourages employees to reflect on Juneteenth, Facebook launches largest voting effort in history, younger users turning to Instagram for COVID-19 news, and more.
Also: A digital marketer’s take on ‘Deck the Halls,’ Pinterest reports the hottest trends for 2021, Los Angeles Rams’ player to launch YouTube series, and more.
Can you still generate excitement and motivate stakeholders with virtual gatherings? Here’s one leader’s practical guidance.
Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable.
A new video from Marriott’s global holiday campaign presents a glimmer of hope, as the travel industry tries to move forward into a new year.
Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.
What are the tools that have made all the difference for you in 2020? One PR pro share what’s working for her during WFH, predictions for the future of the industry, and more.
IPR just published a robust gameplan for comms pros eager to help increase inoculations and dispel skepticism among their fellow workers.
Also: Google shares outage information across its services, Pfizer tweets images of COVID-19 vaccine leaving its factory, Universal and Disney World Resorts seek engagement, and more.
Crisis comms veteran Andy Gilman offers advice to organizations based on his work with Johnson & Johnson and Tylenol, and later advising the Canadian government during the SARS outbreak.
Also: Pringles answers challenge by ‘Last Week Tonight with John Oliver,’ 40% of U.S. consumers will spend less during the holidays, ‘Grey’s Anatomy’ nabs Twitter engagement, and more.
