Brands like Meta (formerly Facebook), Gucci, Warner Bros. and more have expanded their physical reach into virtual experiences by using NFT’s, gaming—or even rebranding.
Also: Toyota launches “Bookstore” holiday campaign, Ragan’s 2022 benchmark survey, Square rebrands as Block, and more.
Also: Heinz invests in a Halloween store, White House partners with FedEx, UPS and Walmart to improve supply chain, Instagram launches live broadcast scheduler, and more.
Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.
Also: Workers slam the honor system in enforcing vaccine mandates, a report says Instagram is toxic for teens, Kentucky distiller Heaven Hill faces strike over work conditions, and more.
Also: Schools plan ahead as Pfizer prepares vaccine for ages 5-11, delivery app riders speak out about working conditions, how to counteract interrupters and poor office behavior, and more.
Also: The labor market gets hotter, Burger King follows McDonald’s with celebrity marketing, conventions and trade shows look to rebound, and U. of Delaware flubs COVID messaging.
Also: Business travel is grounded in Sept., Americans say they still want to shop in-person, HRC parts with president over his ties to former Gov. Cuomo, and more.
Also: Pride celebrations in September, tech companies comply with Jan. 6 riot investigation, Twitter’s “Safety Mode”, New Orleans creates website for hurricane updates, and more.
Also: LGBTQ organizations use rapper DaBaby to educate, Pop-Tarts celebrates Día de Muertos, and Bonnaroo fans show support after organizers cancel festival.
Also: Oscar Mayer Wienermobile joins Lyft fleet, TikTok produces parent safety guide with PTA, and Microsoft responds to massive data leak.
Also: Beyoncé and JAY-Z join Tiffany diversity campaign, digging into diversity numbers for the PR industry, and weather services share hurricane messaging.
For executives looking to offer a stronger presence in the room or on the screen, these tips can help make these important communicators more dynamic.
Also: Brands offer beefy promotions for National Hot Dog Day, Twitter takes heat for copying Reddit and TSA requires crisis plans from pipeline companies.
As the top leaders have become figure heads for their organizations, here’s how communicators can help them build a public persona that defends against the naysayers and trolls.
