External Communications

Ragan Insider | Brittany Walker

4 tips to announce layoffs humanely

Communicate early and often, let employees have their say, and build up those who are staying on staff.

Ragan Insider | Francesca Jarosz Brady

How small nudges can change the world

Many communicators are hoping to make a difference in their community, whether through education or persuasion. Here’s how small steps can lead to big picture progress.

Ragan Insider | William Comcowich

How to generate authentic brand advocacy from your employees

Incentives for glowing endorsements or staunch defenses of your organization might work in the short term, but more intrinsic sentiments will resonate and endure. Here’s how to proceed.

Ragan Insider | Ted Kitterman

Study: Executives don’t recognize the value PR can offer

Two in 10 top bosses don’t know what PR stands for, and as many as 40% don’t believe it can enhance their business. Here’s how public relations pros can enlighten and persuade them.

Ragan Insider | Dorothy Crenshaw

8 all-too-familiar PR blunders—and ways to avoid them

Nebulous goals, unclear messaging and inadequate media prep are just some of the easily solvable problems that can mar or even undermine your otherwise outstanding campaign.

Ragan Insider | Katy French

Ready to craft a content strategy? Answer these questions first

Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.

Ragan Insider | William Comcowich

7 ways to wrangle an unpredictable leader

Prepare a crisis plan, seize control of media relations, and, if necessary, develop a new public face. Above all, be brave.

Ragan Insider | Beki Winchel

Report: Consumers say tech companies can do better on privacy and more

A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this impacts the PR industry.

Ragan Insider | Ted Kitterman

On Capitol Hill, hero pilot slams Boeing over 737 Max

‘Sully’ Sullenberger, who saved 155 people by landing a damaged jet on the Hudson, called the Max ‘fatally flawed.’ Consumers remain wary, and Boeing is losing ground to competitors.

Ragan Insider | Mark Nichol

Affect versus effect: Clarity on this tricky soundalike tandem

Each is a verb and a noun, but correct usage depends, of course, on the context and intended meaning. Here’s guidance for veteran writers and novices alike on keeping them straight.