Also: Kroger and Walgreens stop selling e-cigarettes, what drives consumer purchases, McDonald’s offers a ‘McRib locator,’ and more.
For many consumers, their interaction with your brand is just as important as the product they buy from you. Here are some tips to help your organization delight its audience.
Also: How artificial intelligence is changing transcription, Nike chief sidesteps doping scandal, and PR pros’ favored platforms for video.
Fluff, puffery and linguistic sleight of hand could be undermining your credibility—and harming your career. Watch for these weasel words and phrases that could come back to bite you.
Also: FTC sues Match.com over deceptive marketing, Norwegian Cruise Line ditches plastic bottles, Marshall’s (finally!) opens an online store, and more.
You don’t have to be a full-time student to increase your knowledge and gain experience that you can apply to your current work projects. Here’s how you can continue to grow.
In his Ragan conference keynote at Disneyland, Lou Dubois details how the global hotelier put the focus on employees and guests, offering takeaways for enthusiastic attendees.
These young consumers are becoming ever more influential. Here are tips for how to earn their attention and loyalty.
Word-of-mouth is great, right? Well, if people are mangling the name of your company or product, then not so much. Here’s help for frustrated marketers and PR pros.
Also: Yelp offers personalized results, Ogilvy and Medela’s award-winning influencer campaign, a ‘crappy’ social media post, and a gender gap on Facebook.
Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport.
Also: YouTube will stop targeting ads to children, Facebook offers users a data-control feature, and Hotels.com wangles for a plug in wedding vows.
When trying to make your case to skeptical and overwhelmed audiences, it will be difficult to find success if you can’t walk a mile in their shoes.
PR might not be brain surgery, but it has the power to alter lives. That’s why some PR pros take their work so seriously—and why communicators should demand perfection.
This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.
