COVID-19 is dominating the news cycle. Can PR pros stoke interest about stories unrelated to the pandemic? Are journalists covering anything else?
Communicators, you are not alone. We’re here to help.
When crisis strikes, communicators are responsible for being connectors and helping to keep stakeholders in the loop about response actions. That means becoming a planner.
The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’
The rapidity of digital news and the unique effects of novel coronavirus have upended the business world. Top leaders share best practices for communicating through the ups and downs.
Also: Buffer shares insights on working remotely, communicators’ concerns regarding COVID-19, crisis communications best practices, and more.
Also: Dairy Queen celebrates 80 years, effective crisis communications in the face of canceled events, and more.
Also: Crocs teams up with Peeps for themed footwear, Flybe’s collapse strands customers, Twitter testing ‘fleets,’ and other stories.
Also: Yorkshire Tea is caught in political crossfire, IHOP pushes National Pancake Day, Samsung downplays its data breach, and other stories.
Also: Ryanair’s chief takes heat over Muslim comment, Krispy Kreme debuts delivery for ‘leap day,’ PR pros identify the top trends in 2020, and more.
Also: Email apps are scraping consumers’ data to sell, Clorox focuses on sustainability to entice young consumers, stats on Europeans working from home, and more.
Also: Nvida, Amazon and Sony pull out of Mobile World Congress event amid coronavirus fears, Chipotle offers free guacamole, Justin Bieber and Quavo rack up donations, and more.
Also: Coors Light’s valentine for pet lovers, messaging lessons from the SOTU, Google Maps’ new look, and other stories.
Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more.
Silence doesn’t necessarily mean rejection, so rather than infer a ‘no,’ consider these other approaches. Often patience and persistence are your most valuable assets.
