With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis.
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Engaging employees is crucial for long-term success, according to these communications leaders.
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
Despite government and health care experts best advice, some business leaders are making headlines for all the wrong reasons during a global pandemic.
Where should you place your focus to bring your organization back from the brink after the crisis has abated? Here are some important considerations.
Many organizations are trying to be essential resources for their people and the places they do business. We want to hear how you are reaching out.
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
Business goes on but many in your audience are struggling through hardship. Here’s how communicators can strike the right tone.
Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.
Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities.
We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises.
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.
