Take inspiration from REI’s recent offering around campaign as the retailer experiences increased demand for outdoor gear during social distancing from COVID-19.
The company looked at how small business owners were hurting during the pandemic and came up with a campaign to try and help them find new customers.
Communicators can seize this opportunity to become essential strategists as CEOs face an unparalleled era of change and uncertainty.
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With social distancing and remote work on the rise, are best practices for reaching out to reporters changing?
With social distancing likely to be a fact of life for many months to come, communicators should consider ways to bring everyone together online.
Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them.
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The payment company asked business owners to share their stories of managing through the trials of an unprecedented pandemic—creating a support hub for entrepreneurs in the fight of their lives.
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Even during a global pandemic, you should consider how you engage the investor community and build brand reputation.
Language can reinforce or dismantle status quo. When it comes to racial justice in our organizations, communicators must be ready to lead.
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