The executive recently published details and emails from American Media and The National Enquirer, which Bezos claims blackmailed him. Here’s how it can serve as a future crisis model.
For PR pros—and for anyone seeking a green light and a hefty budget for a project—wowing your organization’s leaders hinges on sharp, data-rich delivery. Follow this guidance.
Amid palpable partisan rancor, the president urged an end to the ‘politics of revenge, resistance and retribution.’ Optics in the House chamber grabbed the lion’s share of online buzz, however.
Have you been asked to prepare remarks for the leader of your organization? Here are three crucial components of crafting a speech for someone else to deliver.
Should your executives be on Twitter or LinkedIn? To answer that, start with a strategic question: What are your communication goals?
The coffee chain recently gave its staff guidance on how to handle customers’ questions about their former chief executive’s announcement that he might run for president.
Answering the call for a fresh approach can be as simple as a yearly subscription.
The company is entering its 15th year but spent most of the last year putting out fires and addressing data-misuse scandals. The op-ed is the latest in a series of attempts to turn the page.
Be transparent, and use your work to create an emotional high tide that raises every boat in the harbor.
Your executive can be a wonderful asset in a PR crisis, but undisciplined blather can keep your organization in the headlines. Here’s how (and when) to tap your leaders.
To offset the tech sector’s effects on home prices in the area, the company is pledging grants and low-cost loans to develop reasonably priced dwellings—and address homelessness.
The banking group has faced pressure in the U.S. and abroad to address pay disparity. The unusual announcement has fired up critics and activists online; others applaud Citi’s candor.
As shoppers move online—and away from brick-and-mortar stores—large chains’ optimism gives way to concerns about the sector. How, now, do they retain customers and investors?
A recent Clutch survey highlighted the importance of corporate social responsibility and taking a stance on current social and political issues. Doing so can increase customer loyalty.
You listen to podcasts, read the books, watch the videos, yet still there’s a shortfall in your ability to inspire the troops. These misconceptions and wrong turns might be the problem.
