As socially conscious and eco-friendly investors continue to press for change, there’s a big opportunity for brands that can land their message.
Also: Toyota launches “Bookstore” holiday campaign, Ragan’s 2022 benchmark survey, Square rebrands as Block, and more.
Also: Planters launches holiday ‘nutstalgia’ campaign, Biden administration holds listening sessions about data privacy, and more.
Also: Mitsubishi launches Veterans Day promotion, Microsoft adds Teams integration to Meta, and more.
Here’s how the message can move beyond awareness to make an impact on issues that matter to the business and the world.
Also: Orbit releases gum-dispensing ugly holiday sweater, Tesla stock takes hit after Elon Musk Twitter poll, and more.
Also: AMC Theatres to sell popcorn outside the cineplex, corporate partners respond to Aaron Rodgers’ COVID-19 controversy, and more.
As once taboo topics become the subject of external and internal statements from organizations and leaders, Zignal Labs has a cheat sheet for navigating these perilous waters.
Also: Southwest’s response to pilot’s political outburst, Pinterest launches shoppable Pinterest TV, the launch of the PR Daily Leadership Network, and more.
Also: McDonald’s creates first NFT of the McRib, Twitter expands live audio recording feature, University of Florida clarifies choice to prevent professors from joining lawsuit, and more.
Also: Zillow introduces virtual haunted house tour, oil execs testify before congress, and more.
Also: Beaches Resorts searches for TikTok “granfluencer,” Twitter launches inclusive marketing program, AMC Theatres adds permanent captions for accessibility, and more.
Also: GE, Union Pacific and others announce vaccine mandates, how Facebook’s brand reputation affects user numbers, how personal storytelling offers COVID-19 messaging opportunities, and more.
Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more.
Lauren Tucker, Ph. D., shares how leaders who start with inclusion as their guiding principle rather than a numeric diversity target are more likely to find success.
