‘We absolutely have to make our content snackable,’ Kristin Graham tells a packed conference audience. Stats show the alarming level of distraction, but she offers key ways to break through.
It’s easy to see and hear the flaws when someone else is delivering a talk, but many of us lapse into those very miscues when we’re speaking. The first step is identifying the problems.
With so much changing in the industry, it can be hard to keep up, but this ‘gym rat’ keeps her focus by helping colleagues thrive. Spoiler alert: Artificial intelligence might factor in.
Also: A rogue guest struts Chanel’s Paris runway, Instagrammers swoon for ‘heart-eyes’ emoji, what the tough IPO market means for PR pros, and more.
Business communicators are not only competing with rivals within a particular sector but also seeking to cement trust with their audiences. Authenticity and visuals are key elements.
One major factor in moving up in the search rankings is to have other websites link to your content. Here are tips on soliciting those connections.
With the alliterative title ‘Talkin’ Teeth,’ Dr. Kyle Bogan and his team calmed and informed their audience around oral health—winning our Health Care PR and Marketing Award for podcasts.
Also: Anheuser-Busch ditches influencer over racist tweets, Japan Airlines seeks to child-proof your flight, PR pros are taking over brand concerns, and more.
Well-intended authors can gunk up their prose with repetition, rather than letting the context do the heavy lifting. Consider these examples.
Also: Juul seeks fresh start with new CEO, Fiat Chrysler mum on emissions scandal, Comscore takes hit over SEC settlement, and PR pros sound off about the press release.
In interviews with over 200 chief communications officers, the Page Society pinned down how comms pros can best help their organizations: In short, they must be agents of change.
Also: Nestle touts luxury KitKats, YouTube warns millions about phishing scam, ‘extraordinary nastiness’ KO’d Disney’s Twitter deal, tapping employees’ climate stances, and more.
Also: Instagram cracks down on weight-loss ads, Facebook announces new content oversight board, clever protest signs circulate on social media, and more.
It’s hard enough communicating with a dispersed workforce. That’s compounded when most employees work for a franchise, not the parent company.
Also: J&J fires back over opioid protest, KFC builds buzz with doughnut sandwich, PR pros name top crisis of 2019, and more.
