Also: Wendy’s launches its breakfast menu, Harley-Davidson’s chief departs, AmEx responds to reports of shady sales tactics, and other stories.
Disregard these misleading, misguided, outdated or just plain bad executive exhortations.
The risk that comes with panic and misinformation is a problem for health care communicators and PR pros as corporate and government interests battle the burgeoning crisis.
Also: Many communicators are focusing on organic growth, shelter dogs campaign highlights adversity, where PR pros like to network, and more.
The virus continues its grim march around the world, but panic is not in anyone’s interest. Here’s how communicators should respond.
What makes a leader effective for his or her organization? This graphic lists some of the qualities that can elevate your efforts and inspire your team.
Controlling the narrative often isn’t possible in the free-for-all of social media. From educating leaders to responding in the right medium, a Florida International University expert offers tips.
Also: Ragan’s 2020 Salary & Workplace Culture Survey, McDonald’s debuts Quarter Pounder scented candles, the reliability of online polls, and more.
Also: Peeps introduces new flavors, social media doesn’t boost recruitment, chime in on our social media careers survey, and more.
Don’t wait until Friday, and don’t count on a one-and-done approach. Follow up big announcements with complementary, concise messaging to hammer home the crux of it.
Your presentation is flawless, the slides are vibrant, and you’re cool as the proverbial cucumber. Then come the live questions from the audience. Here’s how to not just survive, but thrive.
Organizations are enhancing their respective brands as they seek to reach a new generation of employees who embrace social purpose. Here’s how to do that authentically.
Identifying a high-profile voice is not enough. You must be diligent about ensuring alignment of values, high-value followers, and the appropriate tone and aesthetic for your brand.
From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process.
Consumers are choosing everything from cars to chicken sandwiches based on corporate values. Understanding an array of customer personas can guide tactics for landing and keeping them.
