With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis.
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Engaging employees is crucial for long-term success, according to these communications leaders.
A great photo can help to create the feeling of community that is missing when people can’t gather together in-person.
Here’s a roundup of the week’s crisis communication news for communicators.
Companies will be judged tomorrow on how they treat their workforce during the pandemic.
Despite government and health care experts best advice, some business leaders are making headlines for all the wrong reasons during a global pandemic.
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead.
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
As many leaders seek to engage their stakeholders and workforces around the issues posed by the coronavirus crisis, messages that acknowledge fears resonate.
Many of timeless pieces of PR wisdom still apply, but the emphasis and application might change in these extraordinary circumstances.
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.
